Senior Product Manager, Sales, Marketing & Business ...
Natera · US Remote · Remote (US)
About the role
Owns the product stack for Natera's Sales and Marketing organizations, centered on Salesforce. The role covers roadmap, KPIs and strategy for CRM, marketing automation and commercial tools, partnering with engineering and commercial stakeholders to prioritize and deliver.
What you'll do
- Own strategy, roadmap and backlog for Sales and Marketing platforms, with Salesforce as system of record
- Translate Sales & Marketing needs into requirements and prioritize by value, effort and impact
- Manage CRM–marketing automation integrations: lead lifecycle, scoring, routing, attribution
- Lead quarterly and annual planning, intake, prioritization and governance
- Work with engineering and architecture on data model, integrations and build vs buy decisions
- Define and track KPIs such as adoption, data quality, funnel efficiency and delivery predictability
What they're looking for
- Experience partnering with Sales & Marketing stakeholders on roadmaps
- Delivering enterprise Sales or Marketing technology (CRM, sales engagement, CPQ, lead routing, analytics)
- Hands-on Salesforce product experience (required), incl. Sales/Service/Experience/Health Cloud
- Comfort with objects, data model, flows, automation, security, sandboxes and org governance
- Experience with marketing automation platforms such as Eloqua, Marketo, Account Engagement or HubSpot (Eloqua a plus)
- Experience working with Salesforce engineers, admins and architects
Key details
- Company
- Natera
- Location
- US Remote · Remote (US)
- Work mode
- Remote
- Seniority
- Senior
- Employment type
- Full-time
- Role category
- Product Manager
- Location requirements
- United States
- Posted
- 13 Oct 2026
- Source
- job-boards.greenhouse.io