Senior Product Marketing Manager
12twenty · Remote
About the role
12twenty seeks a Senior Product Marketing Manager to own product marketing for a business line. The role connects Product, Sales, CS and Marketing, building positioning, value propositions, go-to-market launches and sales enablement with deep customer understanding.
What you'll do
- Own product positioning and value propositions for a line of business
- Build and run go-to-market plan and launch calendar
- Create sales enablement materials (guides, decks, battlecards)
- Partner with Product to understand roadmap and capabilities
- Evaluate post-launch performance and gather feedback
What they're looking for
- Product marketing experience (senior level implied)
- Ability to translate features into value propositions
- Customer research and competitive analysis skills
- Cross-functional collaboration with Product, Sales, CS
- Go-to-market and launch planning experience
Key details
- Company
- 12twenty
- Location
- Remote
- Work mode
- Remote
- Seniority
- Senior
- Role category
- Product Marketing
- Experience
- Senior
- Posted
- 13 Oct 2026
- Source
- job-boards.greenhouse.io